Digital Marketing Graduate

Salary: £19,000 -  £19,000
Location: Not Specified
Ref: NG119

Job Description

Digital Marketing Graduate required for our Professional Services client, based in Wolverhampton.

Our client have ambitions to increase the reach and be a key player online through a variety of digital channels. This includes social media, email marketing, website and other areas.

The main focus of the communication function will be to implement high quality messages to the local business community and key stakeholders. This will be in line with the key organisation messaging on certain topics with content providing thought leadership, proactive commentary and quick reaction to breaking news.
This will be a role that requires excellent communication skills and a good understanding of the digital marketing function.

Key tasks
• Creation and Implementation of digital activity based on annual communications plan across a variety of online channels.
• Digital users on our website, to be the person responsible for our ambitious targets of engaging with more non-members through our digital channels, therefore increasing our database
• Full management of all of the organisation’s social media channels, including twitter hour. This will involve active development, creation and better use of all channels.
• Website management including active SEO and increasing engagement with active management of conversions and engagement with content.
• CRM – ensure active and seamless linking with website so members can access and interact and gather all the info they need online.
• To implement all email marketing for the whole organisation based on the annual communications plan.
• All content in line with KPIs and overall objectives.
• Frequent report on the success of all channels and this will lead to intelligence for future activity.
• Utilisation of the CRM system to make sure activity and interests can be tracked.
• Management of external contracts to deliver objectives.

Key objectives/targets
To create relevant (based on research) and high-quality communication on a regular basis that supports businesses and the organisation’s views.
• To increase the usage/engagement of content by business and stakeholders across the website, social media, email marketing and any other digital channels.
• Encourage conversions of businesses to membership/commercial products.
• Regular reports on key KPIs to measure the success of each activity.
• Identify commercial opportunities to increase revenue in the department.

Key Skills/requirements
• Good communication skills at all levels and across a variety of channels, including excellent written skills.
• Experience knowledge of digital marketing methods and possess the skills required to implement these methods (including video/webinars/new techs and media).
• Excellent attention to detail and organisational skills to ensure objectives are achieved.
• A relevant degree in Digital Marketing or Marketing.
• Works well in a team and across functions.
• Full driving license and access to a car.
• Enthusiastic and positive individual with a can-do attitude.
• Embraces and identifies new ideas, with an excellent understanding of the digital landscape.
• Brilliant analytical and data skills.

£19,000 per annum
Please note this is a 1 year fixed term contact.

Hours of Work
Our standard hours of work are 35 per week. The seniority of this role requires some flexibility in response to business requirements including the need to attend some meetings outside normal office hours.

The holiday entitlement is 25 days per year plus public holidays and our holiday year runs from 1st January to 31st December.

Company Pension scheme 6% contribution based on employee contribution of 1.5% subject to government changes
Death in Service Insurance – 3 x gross salary
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