Marketing Executive


Salary: £25,000 -  £26,000
Location: [Staffordshire] West Bromwich
Ref: JC799



Job Description

Marketing Executive required for a well-established family-owned business that designs and builds systems for the Oil and Gas, Power Generation, Marine, Agricultural and Mining industries. We are one of the market leaders, or enjoy a significant market share. Growing our international distribution is a significant focus for us.

We are looking for a very talented, hard-working Marketing Executive who really wants to make a difference and who would like to support our B2B marketing activities.

Marketing department is:
• Advanced in the digital marketing systems we use to support our web presence, online advertising and analysis.
• Broad in the scope of the materials, tools and systems we deploy to support the business’ national and international sales operations.
• Innovative in the adoption of new techniques and technology on our website and in our sales support materials.
• Forward-looking in our approach to the as-yet unknown tools that may help us tomorrow.
Our approach is heavily-based around digital marketing, but it must also blend well with the traditional activities – events, telesales and field sales – that have been the mainstay of the company’s business for decades.

Main Job Tasks and Responsibilities
• Write copy for web content, PR materials, product sales literature, handbooks, email campaigns, online and print adverts, video scripts, etc.
• Optimise web content (SEO).
• Edit images, videos and other materials to support marketing activities.
• Proof-read copy and obtain approval of marketing materials.
• Design basic marketing collateral, presentations and manuals

Skills and Attributes Required
• Experience working in a B2B marketing department is essential.
• Must be able to demonstrate excellent literacy and numeracy.
• Should be able to illustrate successful digital marketing projects incorporating SEO, PPC and alignment with a business’ commercial goals.
• Must have excellent skills with specific programmes such as Microsoft Word, Outlook, PowerPoint and Excel plus a strong aptitude for IT in general.
• Previous experience with WordPress, WordPress Multi-Lingual, Gravity Forms, Mozand a CRM system will be useful.
• Strong understanding of data analysis using standard tools such as Google Analytics and further analysis in Microsoft Excel.
• Ability to present strategies, projects and analysis to internal or external audiences.
• IPU has five business divisions so excellent organisational, project and time management skills are important.
• Ability to understand commercial relationships and goals.
• Ability to understand, discuss and explain complex mechanical systems would be an advantage.

Key Personal Attributes
? An assertive personality.
? A strong desire to learn and develop.
? A hard-worker.
? Team Player
? Performance-driven.
? A good collaborator.
? Honest and ethical.
? Inventive and inquisitive.
? Easy-going and open.
? Dedicated to high standards and continuous improvement
? Has a Can-do attitude

Working Hours: 37.5 hours per week, 8:30am till 4:30pm Mon – Fri
Salary: c£25k - £26k basic
Fantastic company benefits include: Life Assurance, Paycare Medical, Pension & 33 days annual leave
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